Overview of Y TREE

We are a rapidly growing WealthTech business that is re-defining how individuals and families connect and engage with their money. We provide our clients with control over their personal finances, enhancing their ability to achieve their financial and life aspirations.

We are harnessing sophisticated portfolio analytics, innovative behavioural psychology and cutting-edge UX/UI to create a revolutionary experience and transformational outcomes for our users. The business was founded in 2017 by three successful entrepreneurs and business-builders with diverse experiences and skill-sets in Technology, Corporate Advice and Investment Management and is backed by some of Europe’s leading investors.

Role Overview

We’re seeking a talented Content Producer to craft compelling narratives that bring Y TREE’s mission to life. You’ll create engaging, FCA-compliant content across our website, social media, emails, and client communications, driving brand awareness, increasing engagement, and fuelling growth among high-net-worth individuals. Reporting to the Head of Integrated Marketing, you’ll execute our editorial calendar, support user journeys, and contribute to our overarching business objectives.

This role is perfect for a creative wordsmith who thrives in a dynamic environment, blending AI ideation, audience insights, and strategic copy to build trust and advocacy. You’ll handle full content creation, from reels, podcasts and videos to motion graphics and creative design, ensuring seamless, multi-channel experiences that attract qualified prospects and engage our influential community —including their children. In a hybrid London-based setup, you'll have room to grow fast in a collaborative team that values bold ideas.

The Role

• Content creation: Develop, compelling, FCA-compliant copy for the Y TREE website, social media, email campaigns, and client communications. Collaborate with our PR agency to produce materials for panel discussions and partner with creative freelancers to create multimedia content, including storyboarding videos, scriptwriting for podcasts, and delivering unique event and webinar assets.

• Editorial calendar delivery: Execute the editorial calendar, ensuring timely, high-quality content that aligns with brand goals and user journeys and is consistently published.

• Social media strategy: Deliver against our social strategy, creating posts, reels, and videos that boost engagement and attract high-net-worth prospects across owned platforms.

• Growth strategy contribution: Support growth by identifying “how to show up” (e.g., content formats) and “how to win” (e.g., personalised content for C-suite executives).

• Data-driven insights: Analyse sentiment and behavioral data to understand audience needs and optimise content performance.

• User journey support: Craft content that aligns with product activations and brand experiences, ensuring messaging resonates across channels, applying SEO and AI-powered search engine best practice for targeted reach.

• Editing and proofreading: Edit and proofread all content to maintain clarity, consistency, cohesion, and compliance.

• Collaboration: Work across teams to fulfill the broader team's content requirements.

• Performance tracking: Measure success using KPIs and refine content based on insights, optimising for large language models.

Requirements

The Technical Bit

• 5+ years as a copywriter, content producer, or similar role, ideally in financial services, a premium lifestyle brand, or B2C marketing.

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

• Exceptional ability to write engaging, concise, and FCA-compliant copy for websites, social media, emails, and client communications.

• Technically savvy: Skilled in using AI tools for content ideation, hyper-personalised communications, and creative design concepts; strong understanding of SEO principles, content optimisation, and GEO best practices, with the ability to produce copy and content in line with these.

• Experience interrogating sentiment data and analysing behavioral data to inform content strategies and craft audience-centric content.

• Multimedia production: Hands-on experience with reels, video production, graphic design, and podcasts for owned and non-owned channels.

• Experience with content management systems, email platforms, analytics and design tools, and multimedia software (e.g., Adobe Premiere).

• A diverse portfolio showcasing content across digital platforms and thought-provoking copy for B2C audiences.

• Strong interpersonal skills to collaborate with cross-functional teams; ability to manage multiple projects in a fast-paced environment.

• Cultural fit: Passion for inclusive storytelling that resonates with diverse, high-net-worth audiences.

What’s in it for you?

• Once eligible, you'll be able to enroll onto our private healthcare plan through Vitality. This includes perks like 50% off premium gym memberships and access to their exclusive rewards programme.

• Support for your mental health and wellbeing through our employee assistance programme.

• 25 days of annual leave per year. This is 25 days each year where we expect you to turn your phone off and switch off; we would never ask you to book leave for a doctor's appointment or to see your children's school plays.

• Regular team socials to help you switch off from work and get to know your colleagues in an environment away from your desk. We ensure socials are well-balanced and offer a variety of activities to suit different needs so you always feel welcome.

• A welcoming, dog-friendly London office with appropriate spaces to cater for those with varying needs in the form of various breakout spaces and silent booths.

• A 3% employer pension contribution as standard, with generous additional employer contributions if you choose to make your pension contributions via salary sacrifice

• As well as, a range of family-friendly policies, support towards professional qualifications, electric car schemes and more!

Our mission at Y TREE is to build diversity in our teams; diversity of thought, culture, backgrounds and perspectives. Please come as you are and let us know if there are any reasonable adjustments we can make to support you in your application process. Additionally, if you don't feel you meet 100% of the requirements please apply anyway if you feel you can demonstrate your suitability to the role. Please note, that sponsorship is not available for this role.